Esquivel - To Love Again
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RCA Victor LPM-1345

To Love Again
Moonlight Enchantment

Jungle Drums
Vereda Tropical
Hornblowers Serenade
Besame Mucho
Nothing Ever Changes My Love for You

In his birth, in his environment, in his bearing, in his temperament - above all, in his
art, Juan García Esquivel is, as the people in his native land would say, "Mexicano
hasta las cachas," which may be translated approximately as "a really true Mexican
from head to toe."

Born in Tampico, Tamaulipas, of Mexican parents, Esquivel has lived in Mexico City
since he was ten years old. His features are striking and reflect the serious but
charming temperament of many handsome Latin American men. His interest in dress
is reflected in the tasteful elegance of his clothes, particularly noticeable in his
dashing appearance before his audience as he plays the piano or waves the baton
in front of his orchestra.

As for Esquivel's romantic life, fortune has amply blessed this good looking young
Latin American - there has been a long and uninterrupted succession of names of
beautiful and famous women mentioned in connection with him, and it does not seem
very likely that the end is in sight.

Well known in Mexico, where he is considered an exceptional artist in his field,
Esquivel is also gaining wide popularity in the rest of the Spanish-speaking world and
the United States mainly because of his records, radio and TV programs, with added
help from his very successful personal appearances with his excellent orchestra in
theaters and night clubs.

Juan first studied engineering, but he gave it up for the piano, soon getting to be
known in radio as an interesting modern soloist. Around 1939 he formed a small
orchestral group, which became immediately popular because of its orginality. As the
group developed, Juan impressed upon it the mark of his strong personality and gave
the people in his arrangements audacious musical expressions -but in a language
that the people understood, tasted with great pleasure and applauded furiously.

Gradually, and in rare unanimity, the public and the critics in a spontaneous
movement started conferring upon Esquivel and his musicians such titles as "the most
popular pianist in Mexico" or "the best radio orchestra." In 1954 Esquivel was
designated, with Perez Prado, the most distinguished arranger in his field.

In this same year Esquivel found himself in Acapulco surrounded by the influences of
that dreamy little paradise unique among Mexican towns - or any other towns for that
matter. Here the cherished dreams of the young artist started crystallizing and finding
their true form. Esquivel began experimenting with new combinations of voices and
instruments - among other things he had a special electric guitar designed and began
to work out various uses for it. A series of vivid and imaginative arrangements started
flowing from his pen - rushing, knocking each other down - from which only the best
ones, only the positive ones would remain.

Shortly after, RCA Victor, always on the lookout for artistic manifestations of
exceptional interest, heard these arrangements and decided to begin recording

A better selection could not have been prepared to introduce the American public to
Juan García Esquivel than the splendid collection found in this album - Siboney . . .
Jungle Drums . . . Vereda Tropical . . . Nocturnal. . . Amor . . . Nothing Ever
Changes M
y Love for You . . . Bésame Mucho - compositions which evoke the
romanticism, the color, and the gay and picturesque merriment which are part of the
Mexican life.

So come, fall in love again or for the first time to the engaging music of Juan García
Esquivel and his orchestra.


© by Radio Corporation of America, 1957