Young & Rubicam, Inc.
This is music to dance to. Swing to. Listen to.
Its rhythms rock, its beat bops. It ranges from wild Watusi and frantic Frug to proper Fox Trot and languid Bossa Nova. Yet, in the original, everything on this disc was music to buy by.
Young & Rubicam produced its first "commercial" music for a Jell-O radio spot that was broadcast on the old Jack Benny show in 1934. An adaptation of the J-E-L-L-O musical identification signature from that first commercial is heard as part of BUY BUY BABY's Finale. By contrast, Remington's SelectroShaver theme, the most recent music created for a Y&R client (as this disc is pressed) was so danceable, as is, in the TV commercial, that it's been lifted bodily and reproduced here without rearrangement.
This year, 1,383 radio and television commercials were produced by Young & Rubicam for domestic clients. The vast majority of these incorporated music.
Is is part of our creative philosophy to employ music in commercials so that it makes the listener feel - rather than tell him how to feel. To achieve this, Y&R's commercials are characterized by music that integrates totally with the selling message and aims to involve the listener on some feeling level.
But great music can stand on its own; whether that music was written originally for an opera, a Broadway musical, a popular vocal rendition, or an advertisement. The sampling if Y&R-produced music on BUY BUY BABY passes the test. Each one eminently successful in its primary "commercial" use, they are all versatile, flexible, danceable.